From The Start
ProTrans International’s founder, Craig Roeder, is a true entrepreneur. While working at a logistics company in 1993, he had an idea that would benefit both the company and their customers. By combining partial truckloads of manufacturers’ raw materials onto one tractor-trailer and charging the customer for only a portion of the cost of the line haul, both the company and the customers saved money.
However, the company focused on volume truckloads and didn’t want to delve into such a small niche.
Craig didn’t want to be just another of the over 4,000 trucking companies in the United States. He figures that being number 4,001 wouldn’t really be unique and encourage new customers to try ProTrans International. Instead, his vision consisted of a logistics company. All the movement of freight is handled by partner carriers. We coordinate the movement, they move the freight.
Craig truly believed in the value of consolidating and decided to branch out on his own. ProTrans International was founded in 1993 to provide freight consolidation services from suppliers in Midwestern states for delivery into El Paso.
Now he had the daunting task of convincing partner carriers, employees, and customers to believe in him. While operating out of a trailer, he was able to use his years in the business and his networking skills to start developing all three elements.
“We only did weekend lanes, meaning we picked up materials on Thursday for a Monday delivery.” Craig himself would drive from Indianapolis to Chicago every Friday to load up the trailer. Often he would travel to El Paso to make sure the shipments arrived.